Posts filed under “Publishing”
Chartbeat Helps Publishers Sell Time, Not Pageviews
Today, most online display ads are sold by the number of impressions or by click-throughs, metrics that favor sites that generate lots of pageviews, perhaps through short articles, sensationalized headlines or slideshows. What those metrics don’t favor is long or engaging journalism — that is, truly interesting content that people spend a lot of time [...]
It’s not about how long-form your content is, it’s about engagement with the reader
There’s been a bit of a backlash brewing in media circles lately: a growing movement against the idea that online journalism has to consist solely of hundreds of tiny news briefs or slideshows, and in favor of the idea that “longform” writing can also thrive online. Along those lines, the technology site Fast Company provided [...]
Apple wins trademark case over ‘iBooks’
A small New York publisher that uses the label “ibooks” has struck out in its lawsuit against Apple, after a New York court on Wednesday held that the publisher’s mark was not distinct and that consumers would not confuse the two companies’ products. The case began in 2011 after Black Tower Press, a publisher of sci-fi [...]
Digital Thought Starter: Publishers Need to Enhance their Tablet Offerings
What can tablets do for brands? They can allow them to engage with their audiences in ways never thought possible. All they need is the help of publishers. There are some great examples of publishers doing this already, but this needs to improve scale.
Brands as Publishers and How It’s Changing Marketing
While certainly not a new concept, more and more brands are increasingly turning into media machines in today’s marketing landscape. While brands, media and audiences used to have distinct roles in the marketing relationship, in today’s world, these roles overlap, with brands and audiences becoming two of the major media makers. This creates new opportunities [...]
‘Vogue,’ ‘Wired’ to Launch Online TV Channels This Month
Conde Nast Entertainment is ramping up its digital video network, launching channels for Vogue and Wired later this month. New weekly shows, including the network’s first scripted series, are also being added to the channels Glamour and GQ debuted in March. The announcements were made at Conde Nast Entertainment’s Newfront presentation Wednesday. Vogue’s channel will [...]
In case you missed it: here are the transcripts from paidContent Live 2013
Last week in New York, hundreds of media professionals, influencers and watchers gathered at our paidContent Live conference to figure out exactly how the crazy disruption being visited up the media industry by the maturation of the internet will create winners and losers. We assembled our coverage of the event on this page, but we’re [...]
Simon & Schuster, NYPL Enter E-book Lending Deal
Simon and Schuster and the New York Public Library are undertaking a pilot e-book lending project. Simon and Schuster and the New York Public Library have launched a new e-book lending partnership. For the next year, Simon and Schuster’s entire e-book catalog will be available from the New York, Brooklyn, and Queens public library systems. [...]
Thin Reads Wants to Be Like ‘Publishers Weekly’ for Ebook Singles
Howard Polskin has had a front row seat to the many changes in the publishing industry spurred by digital innovations during the past decade, but it was one moment in 2012 that really opened his eyes. Polskin, who served as an executive VP at the Magazine Publishers of America, met with a media startup called [...]
Penguin And Random House Merger Approved
Does Amazon have anything to fear now? The first and second largest book publishers in the United States, Random House and Penguin will soon merge into one mega publishing house, and in doing so, begin to compete with Amazon. Just a few years ago Amazon and Penguin got into a kerfuffle about e-book pricing. Now, [...]