What if you opened a coffee shop and needed to stand out from a slew of competitors? You’d need to create a fascinating aura around your product. One way to do that, according to Sally Hogshead, this week’s guest on Marketing Smarts, would be to offer a $500 cup of coffee.

Why is it that so many books, supposedly about marketing and business, seem more focused on self-actualization and personal empowerment? Author Julien Smith answers that question in this week’s Marketing Smarts podcast.

We all know that our marketing materials solve our problems. But do they solve other people’s problems? I invited Laura Fitton, founder of oneforty, to explore the idea of useful marketing in our latest Marketing Smarts podcast.

Whenever we present content on mobile marketing, we get the question: What are the B2B applications? I’ve often wondered if B2B marketers could be thinking about mobile–specifically, mobile apps–in other ways.