It’s not always clear that the organizations that call for innovation actually want it. In this episode of Marketing Smarts, professor and author Dave Owens discusses the constraints that hamper creative thinking-and kill innovation.

In this week’s Marketing Smart’s podcast, writer and social media manager Shannon Paul discusses the elements of a social strategy, the keys to effective content marketing, and the art of “being human.”

How can you convince the C-suite of the value of your social media efforts? The key is to translate social media metrics into “core metrics your company is already measuring,” Marketing Smarts guest Nichole Kelly says.