“Marketers understand what rhetoric’s all about,” says Jay Heinrichs, this week’s guest on Marketing Smarts. Rhetoric is about changing people’s behavior. And yet, to many, rhetoric is a medieval oddity, an ancient artifact

People running nonprofits are under attack by zombies! Idea zombies, that is. That was the topic of John Haydon’s session at the recent BlogWorld Expo, and the starting point of our conversation in this episode of Marketing Smarts

In this episode of Marketing Smarts, we talk with Scott Brinker of ion interactive about why marketing departments need marketing technologists and why software is the key to creating a memorable customer experience.

Nichole Goodyear, strategic adviser at Extole, chats about running startups, changes in advertising, and the future of social search… in the latest Marketing Smarts podcast from MarketingProfs.